Struggling to get the best applicants? It could be time to overhaul your job advert
If you’re struggling to get the right candidates applying for your job, it could be time to overhaul your job advert.
What you’ll learn
- Understand what will tempt your ideal candidates to apply.
- Learn from product advertising to make your advert irresistable.
- Walk through a step by step process to create a stand out job advert.
- Create a compelling job advert by the end of the course.
Course Content
- Introduction –> 4 lectures • 19min.
- The 6 Essentials Of A Stand Out Job Advert –> 4 lectures • 16min.
- Getting the Structure Right –> 1 lecture • 2min.
- Pull Them In With An Attention Grabbing Opening –> 1 lecture • 8min.
- What’s The Job About? –> 1 lecture • 4min.
- Who do you want? –> 1 lecture • 6min.
- Why Should They Choose You? –> 2 lectures • 10min.
- Getting (The Right) Candidates To Apply –> 1 lecture • 4min.
- What Will Motivate Them To Apply –> 1 lecture • 9min.
- Final Checks –> 1 lecture • 4min.
Requirements
If you’re struggling to get the right candidates applying
for your job, it could be time to overhaul your job advert.
Be honest. If you saw
your advert on an online job site, would it excite you enough to apply?
During this course, you will learn how to write a job advert
that your ideal candidates won’t be able to resist
·
Write opening lines that will make them want to
read more
·
Describe the job in a way that makes it come to
life
·
Call out to the applicants you want by focusing
on what really matters
·
Give the right candidates a compelling reason to
apply
Create A Job Advert That Is Ready To Post Before The End Of
This Course
Training can be a waste of time unless you take action
I designed this course, not just to train you how to create
a compelling job advert, but to walk you through the process so you have a
completed advert ready to post by the end.
The course is made up
of 15 lectures. We kick off by looking at what we can learn from
an advertising formula that has worked for decades. We delve deeper into
research telling us exactly what job hunters want to know about companies
before they apply. We then cover the six
essentials needed to capture the attention of those perfect applicants.
Armed with this knowledge, and some outstanding examples
from companies that get this right, we then build our job advert section by
section.
In the accompanying workbook, we walk through the
transformation of a dull job advert into something that shines. You will be guided, step by step, on how to
do this whether you are bringing an old, lacklustre job advert to life or
starting from scratch.