Outthink the Competition: Learn to think strategically, produce innovative growth ideas and accelerate profitable growth
Businesses today are often caught in the past, using traditional outdated approaches to design their growth strategies. These methods are not suited to the dynamic, fast-paced environment that characterizes markets today. This course presents a proven framework, the Outthinker Process, that will move you beyond traditional approaches and allow you to see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, to unleash new strategies that will disrupt your market.
What you’ll learn
- Students will be innovative and strategic thinkers, able to surprise colleagues, interviewers, and competitors with unexpected, disruptive strategic ideas.
- Students will master a rigorous strategic framework to assess new opportunities and mitigate potential threats.
- Students will have a clear strategy that will set them on a faster growth path and help them produce profits and lifestyle they desire.
- Students will have several new disruptive growth ideas they can implement today.
- Students will add a new strategic framework and process that complements traditional quantitative business skills to their repertoire.
- Students will be able to produce strategic business plans that unlock disruptive growth.
- Students will be able to continually produce innovative growth ideas for their business or clients.
Course Content
- Introduction –> 3 lectures • 12min.
- The Beginning of a Great Strategy: Clarity on What you Want –> 2 lectures • 5min.
- Brainstorm Ideas Using 3 Core Strategies –> 4 lectures • 12min.
- The New Strategic Playbook: 5 Strategies –> 5 lectures • 20min.
- Two Bonus Strategies –> 2 lectures • 8min.
- Choosing Your Strategy –> 4 lectures • 18min.
- Kicking Off Implementation –> 2 lectures • 4min.
- Conclusion –> 1 lecture • 2min.
Requirements
Businesses today are often caught in the past, using traditional outdated approaches to design their growth strategies. These methods are not suited to the dynamic, fast-paced environment that characterizes markets today. This course presents a proven framework, the Outthinker Process, that will move you beyond traditional approaches and allow you to see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, to unleash new strategies that will disrupt your market.
A Framework for Developing Innovative Growth Strategy in a Dynamic Marketplace
· Learn a proven strategic framework
· Become a more innovative and disruptive thinker
· Build a strategic business plan
· Recognize opportunities to grow your business immediately
· Develop skills to make you a more desirable employee
Develop a strategy for your business that will accelerate growth, generate profit, and lead to success.
This course is based on Kaihan Krippendorff’s proven framework and methodology outlined in his most recent book, Outthink the Competition. The business strategy tools presented in this course have been used with more than 300 clients (including Microsoft, VMware, GE, United Technologies, Red Bull, and L’Oreal) to create innovative growth ideas- ideas that increase revenue, profit, and the trajectory of careers. Blending together first-hand stories of inspiring business and social innovators, from Elon Musk to Noble Peace Prize winner Mohammad Yunus, years of research and experience as a McKinsey consultant, Kaihan will teach you the skills you need to develop a disruptive idea to use in your business, workplace, or to make yourself more valuable to employers.
This course walks you through a thinking process to help you develop disruptive growth ideas. We have already successfully used this process to train people in Microsoft, GE, J&J, VMWare, Red Bull, Marriott, McDonalds, and numerous start-ups and mid-sized growth firms.
It works. People who apply the process consistently generate more innovative, disruptive growth ideas. They become known as more innovative and strategic. Their businesses grow 120% faster as a result.
You will master a framework for developing innovative growth strategy in a dynamic marketplace:
· Learn a proven strategic framework: we call this the Outthinker Process. You will learn key concepts and tools to methodically produce the kinds of ideas that great business innovators like Elon Musk, Sheryl Sandberg, and Richard Branson dream up every day
· Become a more innovative and disruptive thinker: as your colleagues and friends start noticing that you are thinking further out of the box strategically, you will become known as the person they turn to for great growth ideas
· Build a strategic business plan: you will finish though the course with a clear, concise strategy that you can implement immediately to generate new growth and profit for your company
· Recognize opportunities to grow your business immediately: you will begin seeing new opportunities where others see problems and come up with practical ideas you can move on
· Develop skills to make you a more desirable employee: research shows the most important indicator of your leadership potential is your ability to think strategically. As your manager and leaders recognize your strategic thinking skills, you will accelerate your career path
You will begin the course completing a diagnostic test to measure your Outthinker Score. This will tell you what your level of competitiveness is today.
You will then walk through a process – The Outthinker Process – to set your growth and innovation goal, generate many disruptive ways to get there, and then rapidly identify the best strategies to pursue. You will have clarity on a path to get you to a level of performance that right now may seem unattainable.
94% of people who complete the course report getting a breakthrough idea that could significantly accelerate their success and potentially disrupt their markets.