A Practical Guide to Marketing A Private Coaching or Therapy Practice
Are you thinking of marketing your private therapy or coaching practice? Maybe you are struggling to know how to go about it? You are probably excited about using your skills to help those who need you, but, how do you find them?
What you’ll learn
- The principles and tasks of marketing a private therapy or coaching practice.
- Understand the basics of marketing.
- The types of marketing available to a private practitioner.
- The potential pitfalls when starting out.
- Understand the most important mind set shift required to succeed in self-employed practice.
Course Content
- What is Marketing? –> 3 lectures • 17min.
- What is Marketing? –> 3 lectures • 15min.
- What am I Marketing? –> 5 lectures • 28min.
- Who am I Marketing to? –> 2 lectures • 20min.
- Marketing Plan and Budget –> 2 lectures • 15min.
- How Will I Market? –> 10 lectures • 1hr 41min.
- The Internal Journey –> 4 lectures • 35min.
- Common Mistakes –> 2 lectures • 14min.
- Lessons Learned –> 2 lectures • 16min.
- Conclusion –> 2 lectures • 2min.
Requirements
Are you thinking of marketing your private therapy or coaching practice? Maybe you are struggling to know how to go about it? You are probably excited about using your skills to help those who need you, but, how do you find them?
Like acquiring any role, marketing a small professional practice is a multi-layered process. There is information you need to know, skills you need to learn, action you need to take, and of course, handling the emotional impact of all of that. There is no right and wrong way to do it, no clear path you can take that will be right for everyone. Each person’s journey is unique to them, and there are many routes. There is a dizzying amount of information about marketing small business out there, but much of it is irrelevant to the practice of therapy and coaching.
Who is this workshop for?
This workshop provides information and support to therapists and coaches who wish to market and develop their private therapy or coaching practice, whether part or full time.
Course content includes:
We will explore the nature of marketing, and the various types available. You can begin to identify your preferred clients and the channels through which to attract them. We will also explore some of the practical issues you may need to address, such as making a plan and a budget. At each stage we will also look at the challenges and dilemmas you will meet along the way.