Conceive websites that improve customer satisfaction, have better search ranking and convert more traffic into sales!
GREAT USER EXPERIENCE= BETTER ENGAGEMENT=SUSTAINED RESULTS
What you’ll learn
- Create websites that convert surfers into leads and customers.
- Master personas to satisfy exact needs.
- Craft Websites that people want to use again and again.
- Analyse how your customers behave online.
- Define and improve benchmarks.
- Test navigation patterns.
Course Content
- User Experience Design Overview –> 11 lectures • 1hr 25min.
- Intro & Definitions –> 4 lectures • 32min.
- How Customers Behave Online –> 5 lectures • 50min.
- Personas & Card Sorting –> 4 lectures • 40min.
- Structure & Navigation –> 8 lectures • 1hr 24min.
- Evaluation – Testing & Analytics –> 6 lectures • 41min.
Requirements
GREAT USER EXPERIENCE= BETTER ENGAGEMENT=SUSTAINED RESULTS
What all the greatest sites you know like Facebook, Airbnb, Youtube, Google have in common? They work constantly on improve their User Experience, which means intuitive design and easy to use.
The better is your website the less advertise you need because your user will be the biggest ambassadors and drive traffic to it.
After explaining how users behave online, the course will focus on helping to understand what are your visitor’s needs and expectations. We will then discuss the structure of the site, call to actions and generally the navigations rules. We will focus on helping to better convert your goals and test the site usability. Finally will confront metrics and analytics for an objective valuation of the site performances.